Research On The Transformation And Upgrade Of The New Media Press

In the new media era where new media is rapidly updated and audience habits are gradually changing,the development of traditional publishing houses,especially electronic audiovisual publishing houses,has encountered tremendous challenges.The number of publications,the number of issuances and the overall profit of China's traditional electronic audiovisual publishing houses have dropped rapidly.Whether it is the external technology update,the change of audience consumption habits,etc.,or the irrationality of the internal processing resources of the publishing house,the backwardness of talent technology,etc.,the traditional electronic audio-visual publishing house is difficult to conceal the decline.Reflected by the decline of traditional electronic publishing houses is the development trend of the entire traditional publishing industry.However,from the perspective of social environment,the current social environment,whether political,technological or cultural,has provided a good opportunity for the transformation of traditional publishing houses.For example,the incentive policies for the transformation of publishing industry issued by government departments,the strong technical support brought by the development of science and technology,and a large number of potential audiences brought by the change of cultural environment all provide favorable conditions for the transformation of publishing houses.Therefore,the transformation of traditional publishing houses at this node is beneficial to the future development of publishing houses and even the entire publishing industry.Electronic audio and video publishing houses have accumulated rich technical experience and content resources in the development and operation process for many years,and have incomparable advantages over traditional book publishing houses in the transformation to new media publishing.The development of new media technology is both an opportunity and a great challenge for electronic audio-visual publishing house.In the fierce market competition,China's electronic audio and video publishing houses have gradually realized the importance of transformation,and a number of publishing houses have started transformation and achieved good results.The New Media Press is a traditional electronic audio and video press-Anhui Electronic Audio and VideoPress actively transformed.From the development and upgrading process of new media publishing houses in the era,we can find out their excellent experience of transformation and upgrading,provide theoretical guidance for the upgrading and transformation of traditional publishing houses,construct a theoretical development model for their future development,provide a model for the transformation and upgrading of traditional publishing houses,and help them effectively use technology to realize content value-added in the period of rapid development of new media technology.Enhance their core competitiveness.