A Study On The Dissemination Of The Cultural Network Variety Program Round Table

In recent years,cultural variety shows have become popular on the screen.The "Chinese Poetry Conference" has set off a national poetry fever."Heroes of Chinese Characters" has made people begin to examine the social phenomenon of forgetting words and writing words to constantly awaken our enthusiasm for traditional cultural Chinese characters."The Reader" allows us to learn to think in the reader.Cultural variety shows exist as a stream of entertainment in the variety market.With the development of network media,pure network variety shows are born and mature.Network variety shows are deeply loved by the audience for reasons such as free viewing time,younger overall production,and more relaxed auditing.The types of pure network variety shows are gradually diversified.Cultural network variety shows came into being.Cultural network variety shows and cultural television variety shows are not only different broadcast media,but also the overall program planning,audience positioning,and program content are all very different.This paper takes the "Round Table School" program as an example to study the communication strategy of cultural online variety shows.The "Round Table School" is a representative of minority cultural online variety shows.Whether from word of mouth,program quality or audience feedback,it has research value.This article mainly adopts the 5W communication model in communication science as the theoretical basis,and the full text is divided into five chapters,mainly from the five aspects of the propagator of the cultural network variety show,the media,the content,the mode of communication,and the effect of communication.The first chapter is the introduction of the article,the research basis for the full text,and the second chapter is the overview of cultural network variety shows.The definition of online variety shows and cultural online variety shows is defined and summarized.The current development of cultural online variety shows,The third chapter studies the communication concept and communication media strategy of cultural network variety shows,and highlights the characteristics of pure network variety shows.In the fourth chapter,the author studies the communication mode and communication contentstrategy of the cultural network variety show,and studies the content and form of the program under the vertical orientation of niche.The fifth chapter analyzes the dissemination effect of cultural variety shows from three aspects: cognitive level,psychological attitude level,and behavioral level,and looks forward to the development trend of cultural variety shows.It is hoped that the argumentation and research of this paper can provide some reference meaning for the development of the "Round Table School" and other cultural network variety shows,and add to the theoretical research of cultural network variety shows.