Unscrambling Cultural Linguistic Environment Of Chinese Advertisement In The Vision Of Mass Culture Theory Of Critical School

Along with further development of Chinese socialist market economy, the consumption culture which the medium and the mark construct together gradually become mainstream of mass culture and popular culture, the consumption culture lead by the commercial ethics and the market operation dispels mainstream value and encircles humanities spirit, accordingly exposes all sorts of prevalent abuses brought by the essence of trade which chase profit. Advertisement, taking sells as the goal, is precisely the typical representative of this kind of consumption culture. But if we will construct the socialism harmonious society, we inevitably must give the vigilance to the disadvantage of commercial culture and understand its essence and the manifestation. In this aspect, the theory of critical school which comes from the west of higher degree market provided the theory weapon which can use for reference by us.This article attempts to unifies the distinctive quality of native advertisement culture linguistic environment the and carry on the main theory system of mass culture theory of western critical school in combs, and from four kind of different angles of view (four kind of theories systems) of mass culture...