Analyze The Communication Of TV APP From The Perspective Of Media Technology Opportunities And Challenges

Some scholars have said that : "The cold winter of the Traditional TV Industry has arrived,and the era of television as the king of the media has gone forever." Faced with the rapid development of mobile phones and Mobile Internet Technologies,the Broadcasting and Television Industry has suffered from various aspects.The audience of TV media has been diverted and forced to share market and attention resources with new media.The development of TV media has entered the bottleneck.During the period,survival is at stake.How to eliminate the development gap between traditional TV media and mobile new media,adapt to the changing viewing needs of the audience,explore new ways of media convergence,reinvigorate,rebuild value and highlight the new era in the new era of dramatic changes in media technology.It is the top priority of the current TV industry.In this context,"TV APP" came into being.Its dissemination value and development trend are increasingly receiving attention from the industry.TV APP emergence has brought new development space for the traditional broadcasting and television industry,and also expanded the influence of traditional TV media in political,economic and cultural aspects.force.Based on this,this study takes the overall development of TV APP as the starting point,analyzes the development opportunities of TV APP under the field of network media technology through theoretical research and empirical research,and combines the results of the current situation of TV users to explain the current TV APP.The challenge is finally to respond to these dilemmas.This topic believes that,to a certain extent,TV APPs are not only a tool or information dissemination platform,but also more new features such as convenient operation,personalized experience,and aggregated TV content;Extending the entertainment functions of traditional TV media,with the new features of “video +social” and “entertainment + information”;with new technology to enhance the user experience,as a new era of new TV to provide more audience for the audience The more convenient viewing experience enables seamless integration between traditional TV media,mobile media and audiences.The development of network mediatechnology has spawned the emergence of TV APP,and also provided a communication opportunity for TV APP.Entering a new era,the development and penetration of media technology has continuously improved the functions of TV APP,and solved the limitations of traditional TV such as non-movability,non-interactivity,unpreservability,etc.,showing new functions and features;not only that,TV The APP is equipped with a technical express train,and the cultural,commercial and social values generated are also worthy of recognition.Therefore,TV APP should break through the existing limitations,actively meet the challenge,start from the content,users,brand and management to develop ideas and improve themselves in a timely manner,and persist in exploration and advancement in the context of media integration,in order to achieve long-term stable development.