Opportunities And Challenges Of Newspaper Comments Development

The environment of newspaper comments includes two aspects : First, audience ecological environment posed by personal interaction with the media; another, industries ecological environment posed by media symbiotic. As Internet interacts with the audience, newspaper comments therefore have a equal, freedom, broad audience environment; Internet and the newspaper media commonly constitutes a broader communication platform for newspaper comments. Because of changed Media and environment, the newspaper comments' survival strategy has to correspondingly adjust to realize self-transformation, to keep adaptive survival and development.The passage concerns about relations between newspaper comments and the network comments in the internet era. It is divided into three major parts:Chapter I: This chapter briefly describes the development environment of newspaper comments before internet' s emergence (including newspaper comments' development history and ecological environment in the period when print, radio, television comment coexisted).Chapter II: This chapter exhaustively describes a new form of commentsthe Internet brought- network comments, including its identity andform. And the emergence of the Internet provide new media environment and audience environment to the newspaper comment. The new environment affect traditional newspaper comment, including actively and negatively.Chapter III: I try to put forward my own views on how the newspaper comments will do. In the internet media environment, how can newspaper comments seize the opportunities and meet the challenges of development? Such as fully take the advantages of newspaper comments and realize the interaction of newspaper and internet; in response to the anonymous nature, disorder and the weak guard of the Internet, from the newspaper' s own advantages such as brand, talent and authoritative, we can find new breakthrough for comments newspapers' development.