The Opportunities And Challenges And Strategies Facing The Broadcasting Industry Internet Plus Background

With the "Internet Plus" rising to a national strategy, this new type of economic form produces new industries, while at the same time promotes the transformation and upgrading of the traditional industries. Under the background of "Internet Plus", broadcast industry as traditional media faces the impacts from new media, we media and other aspects. So it is an important issue for the broadcast industry to analyze the opportunities and challenges it faces and explore its own way of development.The core of "Internet Plus" is blend. The blend of new and old things is the development tendency of media in the future. Under the competitive pressure of new media and the like represented by network broadcast, the broadcast industry has started to explore with respect to medium blend. In this context, drawing on the experience of relevant research results, this paper chooses to further explore the road of development for China’s broadcast industry under the background of "Internet Plus".Firstly, this text elaborates the basic theory of industry updating and the basic conceptions of "Internet Plus", new media, we media, convergence media, and so on; secondly, it review the development history of domestic broadcast industry and dissect its advantages/disadvantages and threats it is facing; this paper comparatively study the situation of "Internet Plus" broadcast at home and abroad, analyze the innovation and integrated development of broadcast industry in the Internet era in Britain, America, Japan and other countries to seek lessons for the domestic broadcast industry, research the broadcast stations that explore the "Internet Plus" broadcast at home, and sum up the experience of success to seek the development direction of the broadcast industry; the final part of the paper analyzes the opportunities and challenges faced by broadcast industry under the background of "Internet Plus", proposes corresponding strategies and offers suggestions on how to accelerate the transformation and upgrading of broadcast industry.