The Development Of Provincial TV Media Under The Background Of New Media

After years of accumulation,the human data volume,data processing technology and ability have all obtained qualitative leap,the new media era has come.This new era has brought many revolutionary changes to human society.As a traditional TV media,in the era of new media will face more severe challenges and tests,but also there will be a new development opportunity at the same time,TV media need to seize the historic opportunity to achieve further innovation and development.In recent years,he development of provincial TV media has encountered a bottleneck in the face of severe changes in the industry.The main problems are: the decline of advertising revenue,the weak news program,the lack of strong programs,the decline of TV series,the lack of optimism in the monitoring and monitoring,and the hidden dangers in the key links.From the perspective of management,the characters of TV media have changed from passive management to active seeking.In order to be able to focus and explore the problem,possibility and effective path of TV media in the new media era.In this paper,this paper selected the JiangXi provincial TV media as the research Angle of view,the analysis of the new media era of TV media bring challenges and opportunities,on the basis of respectively from the merits of the TV media in JiangXi province,the existing problems and reasons of the new media era of TV media development has made the analysis,discusses how to build the new media era of the integration of TV media development in JiangXi province system.