Research On Form Innovation Of TV Cultural Variety Programs And Its Cultural Communication

Along with the development of new media and popularization of Internet,the trend of media ecological carnival has been deepened.When the television is filled with entertainment variety shows such as reality shows,talk shows,star talent shows and so on,the rise and hot broadcasting of cultural variety programs seem to be so unique and special.It would not only revoke the collective memory of the mass to Chinese traditional culture,and it would also raise the popular trend of seeking the knowledge.The cultural variety programs aim at refining the representing elements of excellent Chinese traditional culture.It insists in absorbing the essence from Chinese traditional culture and delivering ideas and promoting socialist core values.It also shows the cultural confidence and push the cultural consciousness.In these cultural variety programs,the expressive means of modern television art in the context of high technology has been the method of cognition.There has been leadership,communication and inspiration in the new program style,visual effect and aesthetic significance shown by these programs.There cultural variety program,Chinese Poetry Banquet,has been an example in the research to have a profound analysis from such two aspects as the form innovation and the cultural communication.There is a wish that the communication of cultural variety programs could make Chinese civilization and traditional culture bright as new.The research is mainly divided into four parts;the first chapter is introduction.The background of the topic,significance of research,method of research and the feasibility are introduced specifically in the chapter;besides,there will be value and significance of the research based on the previous achievement of other scholars.In the second chapter,there is explanation on the ontology of cultural variety programs according to the basic concepts and its concepts,categories of programs,communication function and development time.The innovation set by the program form of the cultural variety program,Chinese Poetry Banquet,is the main content in the third chapter.It begins from multiple points,such as cultural symbols,narrative perspective,suspense arrangement and communication model,so as to sort out theform innovation of Chinese Poetry Banquet.Besides the sorting,there will be analysis on the innovation and inheritance of the program in constructing the influence of cultural communication and achieving the purpose of cultural communication.In the fourth chapter,according to the study of multiple dimensions,there is reflection and expectation on the communication development of cultural variety program,and then there comes a conclusion that cultural variety programs representing with Chinese Poetry Banquet should think about high-minded cultural value and insist the “culture mission” when there is optimization of communication mode and attention on the innovation development.At the same time,constructive countermeasures for the development of this type of TV programs will be provided in the paper with combination of the current situation.