A Research On Self-presentation Behavior Of WeChat's Circle Of Friends

WeChat has been popular since it was launched in 2011.With the continuous development and improvement of WeChat application functions,it also provides a new platform for people to present themselves in the era of social media.Individuals publish content through WeChat circle of friends,perform self-expression on the big stage of WeChat circle of friends through digital symbols such as pictures,words,videos and links,and interact with friends through praising and commenting to influence interpersonal relationships.This paper takes WeChat circle of friends as the research field,gofman's mime theory and self-presentation view as the theoretical basis,and questionnaire survey,content analysis and in-depth interviews as the research methods.Focus on the following questions: What kind of self-presentation platform does WeChat's circle of friends provide? What self-presentation behaviors do individuals have through WeChat circle of friends,and what is the process of self-presentation? What are the effects of individual self-presentation behaviors and how do hey affect the construction of real self and interpersonal relationships?Through research,the author believes that the biggest characteristic of WeChat circle of friends compared with other social platforms is acquaintance socializing and high privacy.On such a platform,individuals can reveal part of their true self information and tend to show their real names with higher trust.In the process of self-presentation,they can skillfully use stage props and choose the form of self-presentation,of which pictures and texts are the main ones.In the content presented,it is mainly positive self,and has certain self-selection and control over the theme content.In the selection of the audience,the visible area of the audience is divided by visible grouping and viewable range.In the way of interaction,we should strengthen praise and comments,and pay more attention to acquaintances and friends to strengthen interpersonal relationships.Through these acts of self-presentation,self-identity can be strengthened to a certain extent and interpersonal relationships can be strengthened.However,excessive self-presentation will lead to performance collapse,role failure and weakening of interpersonal relationships.