Research On Self-presentation Behavior Of WeChat Friends Circle

With the continuous development of social media, people's behavior and psychology will change, since its introduction in 2011 by the heat, WeChat has become one of the most popular social networking tools. WeChat circle is a social function of the WeChat, users can publish text, pictures and other content through the circle, it can be said that the WeChat circle is a new platform for user self presentation. So This article chose WeChat circle for the study of the field, use questionnaires, in-depth interviews and other methods to The characteristics of user self presentation in the circle of friends as well as for the construction of interpersonal relationship behavior,Further thoughts on the development of social media influence on the existence of personal and social relations.The author believes that WeChat circle's biggest characteristic is the present reality and closed high privacy. On such a platform, users no longer exist as anonymous identity. But using real names and real faces. Take pictures as the main form in content publishing, Play and share experience, ability to display, self reflection, weakness for four kinds of roles. In interactive mode, Mainly through the "praise" pass emotion, comment more cautious. WeChat circle of friends self presentation behavior can expand the scope of interpersonal communication, deepen the relationship between people and people, at the same time too has also lead to alienation of interpersonal relationship.Finally, the author believes that the presentation of micro channel circle of friends can promote the identity of the individual groups; Private behavior of the public can eliminate the authority of the mystery; In addition, the micro channel circle of friends as a mobile scene caused the user's fragmentation of survival; Excessive performance of the "self landscape".