The Construction Of Miao Media Image In China's Special Topic TV Programs

In ancient times,the Miao people did not stop to evade the war,but gradually formed a distribution pattern that now mainly resides in the remote southwestern mountainous areas of China.After the mass media entered Miao Village,they expressed the national image of the Miao nationality to the national audience,strengthened the cognition and exchanges among the various ethnic groups,and coined the awareness of the Chinese nation community.The TV continues to create the identity of the Miao:silver-clad costumes,lively and sloppy songs and dances,and wine culture that is not drunk.By repeating these labels,the answer is to "who is the Miao." In addition to meeting people's imagination about the Miao nationality,the repeated repetition of symbols is also conducive to the determination of the boundaries of various ethnic groups,so that the public can clearly define the Miao nationality from both political and cultural aspects.In our national culture,Chinese culture is a strong existence,and it is undeniable that special-category TV programs must be affected by it.Mastering the discourse means a little hegemony.The mainstream media is the reappearance of the Miao image and has become the agent of the Miao image.The Miao image discourse produced by them has gained wider circulation in the society.To some extent,the Miao is in a state of aphasia.The appearance of the Miao image in the special TV program is inevitably using the"other" vision.The most common is to capture the magical and beautiful natural landscape,reflecting the alienation of the Miao living space;Freedom of choice,less mention of the masculinity of the Miao nationality,so that the entire national temperament is biased towards women;obsessed with showing the wonders of singing and dancing,dailyizing traditional rituals,letting the audience mistakenly think that the Miao people are reveling every day;examining the national differences with the eyes of the city,and on television The Miao people always live in the countryside,and the TV text puts the context in the binary opposition between advanced and backward.However,in the image of the Hmong image of the TV media,the Miao people themselves also participated in the conspiracy.They actively borrowed the other's intentions and cleverly relied on the imagination of the Miao nationality in the mainstream culture to help their national identity,obtain a certain right to speak from them,and achieve the inheritance and protection of culture in the performance.At the same time,Miao also actively catered to the creation of backward image,completed the self-selling of the image of the other,transformed the national culture into commodities,adapted to market demand,and transformed the audience into investors and consumers to help the nation get rid of poverty and become rich.The gaze problem exists between the viewer and the viewer,and the subject and the object are constructed to distinguish the self from the other,However,this identity role is mobile,and the gaze and the gaze will have the possibility of status transformation,that is,gaze is two-way interaction.The gaze theory provides the author with research ideas and paradigm thinking.For this reason,the author temporarily refers to the image of minority media on television as the result of "two-way media gaze."The TV media's gaze to ethnic minorities gives the viewer a pleasant feeling,and also defines the audience's viewing range and the way of viewing.While the audience is gazing at the ethnic minorities in the program,the ethnic minorities are also staring at the audience on the TV side,staring at themselves in the TV program,and using the corresponding strategies and actions to actively express and express themselves according to the rules of gaze.However,there is still an unequal gaze in this gaze,that is,hidden gaze,about women,ethnic groups,urban and rural areas.This thesis is divided into five chapters.The first chapter is the introduction.The second chapter mainly discusses the Miao image of the special TV series,and understands their understanding of the Miao media image through interviews with different ethnic background audiences.The third chapter mainly discusses why such a Miao media image is constructed.The author thinks from the media owner and the Miao people themselves.The fourth chapter is that the author starts from the gaze theory and interprets the media from an academic perspective.The reasons for the image and how to break through and suggestions on how to better construct the Miao media image in practice;the last part is the conclusion,mainly to summarize the findings of this article.