Study On The Narrative Strategies Of Female Network Anchors On Pan-Entertainmen Live Broadcast

With the development of the Internet and communication technology,live Internet broadcast industry arising as a new way of socializing and the network anchors are growing rapidly as well.Network anchors are the core figure of live broadcasting activities,and the number of female anchors occupies half of the network anchors,they are the main group of network anchors.Most scholars' researches on network anchors are limited to the phenomenological studies,Therefore,this paper will be based on the angle of narratology and take“inke”live broadcast as the study object,through the methods of participatory observation and depth interview to analyze the narrative construction of female network anchors and the psychological motivation behind their narrative strategies.It will also focus on the gender politics and ideology reflected in the female narrative behaviors.This paper wants to combines the structural analysis model of classical narratology with feminist criticism to dig into the power behind the confrontation between the relationship.Female network anchor is a new career derived from the development of new media technology,On the one hand,they conform to the trend of the times and represent women's economic independence and ideological emancipation.On the other hand,the narrative construction of them is still subject to the bondage of capital and the imprison of patriarchal social aesthetics.Behind the process of women's subjectivity confirmation is the collision and game between male power and female power.Female network anchors' situation reflects the confusion and predicament women encountered in the pursuit of independence and freedom in the new era.Therefore,this paper hopes to provide some suggestions for optimizing the narrative strategies of female network anchors,solve the negative effects of them and also provide some new ideas for the development of network broadcast.