From "Inke Live" To See The Interaction Of Pan-entertainment Network Broadcast

With the continuous development of Internet technology,the media makes itself to be an important part in people's daily life.In 2016,the "network broadcast" goes into the public consciousness,and its special interaction mechanism and operation mode attracts a large number of users to participate in the live-broadcasting platform.The users can interact with the hosts and other users through the barrage and virtual props,their interactive behaviors can be real-time emerged in the "Network studio".With the broadcast industry classification gradually clear,pan-entertainment platform attracts a large number of audiences as its "low threshold",diversification and other characteristics.This paper focuses on the pan-entertainment platform,and takes interactive behaviors as the research objects to analyze and explain the interactive behaviors of users in the pan-entertainment network broadcasting platform.This paper learns the essence of the theory of interactive rituals,bases on the reality by means of the questionnaire survey,in-depth interview and the participatory observation methods.On the basis of combing the literature and the reality,takes the"Inke Live" as an example,this paper studies the interactive subjects,interactive behaviors,interactive results of pan-entertainment network broadcast.Finally,we offer some suggestions about how to establish a healthy and orderly network broadcast entertainment.This paper is divided into the following five parts:The first part analyzes the background and development of the network broadcast,analyzes the present situation and classification of the broadcast industry,and focuses on the pan-entertainment,which is the study object of this paper.The second part introduces the subjects of interaction.The users interact in the context of the live platform,the object of the interaction is very unique.The users have a clear emotional motive to watch the live broadcast and follow the behavior pattern.We use the questionnaire method to analyze the characteristics of the users.The third part concretely analyses the interactions of the users in the live studios.The users register and login in a specific time in the same live studio.Because of the similar purposes,they use the barrages and virtual props to interact with each other.And that belongs to an interactive ritual.The interactive forms include interaction between users,interaction between users and hosts and interaction between users and platforms.The interactive content is diverse,including to send barrages and present virtual props.The interactions to run with the following characteristics:explicit orientation,instant,diverse content and various ways.In the fourth part,the author analyzes the results of live interaction.Users are driven by emotional energy,tend to find the studios which match symbolic capital to"exchange" the capitals.In the interactive actions,they obtain the emotional energy and identity symbols,maintain the unity of the group,establish a sense of group morality,and experience the attribution.These becomes the "capital" and "drive force"of the next interactive ritual.The users continue to engage in new interactive rituals,thus forms an interactive ritual chain.The formation of interactive ritual chains is influenced and driven by grassroots culture,consumer culture,and the sense of belonging in cyber socialism.The interactive behaviors of the network broadcast users meet their emotional needs,but also bring some "abuse" problems.In view of the current shortcomings of the network broadcast interactions,I believe that the improvement of policy and user's media literacy is an important governance mechanism.