Research On The Design Of Pan-entertainment Live Broadcast Platform Based On The Flow Theory

With the explosive development of the pan-entertainment live broadcast market,live broadcast has gradually become a popular way of entertainment and sociality for young people.In the context of competitive development of live broadcast platform,the demographic dividend has gradually disappeared,and competition between platforms has become increasingly fierce.The core problem of the current live broadcast platform is the poor user experience and homogenization,,resulting in the low user migration cost and insufficient viscosity of the platform users.Therefore,high-quality live content and comfortable user experience have become the key factors to enhance the competitiveness of the live platform.The flow is an optimal experience process,and its positive impact on users' continuous use and willingness to pay has been proved by many scholars,and it's widely used in online shopping,game design,online education and other fields.Therefore,the introduction of the flow theory into the user experience design of the pan-entertainment live platform is of great significance for the improvement of user viscosity.Under the above background,this study hopes to introduce the flow theory in positive psychology into the design of the pan-entertainment live platform from the perspective of user experience,analyze the factors affecting the flow experience of the pan-entertainment platform,and explore the design strategy to provide guidance for the pan-entertainment live platform.The content of this study mainly includes the following aspects: firstly,it reviews and studies related research on the flow theory and pan-entertainment live platform,and analyzes the feasibility of introducing the flow theory into the design of pan-entertainment live platform;Secondly,this study conducts user research through a combination of qualitative and quantitative methods,and analyze the underlying attributes,behavioral characteristics,and motivational needs of the user community.According to the survey data,this paper extracts the elements that affect the user's flow experience from the user and platform dimensions.Then,this paper constructs a flow experience model of the pan-entertainment live platform based on the basic model of the flow created by the previous scholars,and proposes design strategies and detailed design method to stimulate the user's flow experience:clear goal guidance,simple and smooth interaction,beautiful and reasonable interface and pleasant emotional experience.Finally,based on the flow experience design strategy proposed in this study,the author carries out the design practice and verifies thevalidity of the design conclusion by following the data changes related to user satisfaction and user viscosity after the product goes online.