Research On Operation Of The Wechat Platform Of "Emperor Qinshihuang's Mausoleum Site Museum"

Under the tide of the Internet era,the new media platform led by WeChat official account has become the main channel for all units and organizations to release information,obtain benefits,provide services to the public and produce social influence.Emperor Qinshihuang's Mausoleum Site Museum has the World Cultural Heritage Terracotta Warriors and Horse Warriors,which has the iconic significance of Chinese traditional culture.In order to meet the requirements of The Times of “Internet plus Chinese civilization”,carry forward traditional Chinese culture and respond to the call to “make cultural relics come alive”,how to better operate the WeChat official account of Emperor Qinshihuang's mausoleum site museum Museum has become an urgent problem to be solved.This paper based on the study of 130 first-class museums in the country and the WeChat official account of Emperor Qinshihuang's Mausoleum Site Museum,combined with the theory of use and satisfaction,carries out in-depth investigation and interview.This paper studies the operation strategy and current situation of WeChat official account of Emperor Qinshihuang's Mausoleum Site Museum from three dimensions of content,user and channel.Shows its content operation and effect based on optimizing core IP,audience operation and effect based on user experience and based on the channel operation and effect of rich multi-effect platform.This paper emphatically analyzes its special social education function as a historical and cultural museum,as well as the function of developing cultural industry to be developed.High-quality original content operation,user operation aimed at enhancing interactive effect and channel operation aimed at business operation are discussed in this paper.And discusses the operation path of Wechat public account of technical service culture and culture guidance industry.This paper not only provides suggestions for the construction of WeChat official account of Emperor Qinshihuang's Mausoleum Site Museum,but also tries to provide references for the development of cultural industry in this province.