Study On The Communication Path Of Cultural Products In The Emperor Qinshihuang's Mausoleum Site Museum

"culture and creativity " has become a hot topic of cultural communication.As one of the critical carriers of traditional cultural heritage and innovation,museums have developed many representative cultural and creative products.Meanwhile,as one of the culture communication paths,museums play an important role in external communication which takes responsibility of "going out" of cultural and creative products.Obviously,the single communication path cannot meet the rapid development of the cultural and creative industry.The emergence of new media communication path brings more development space to the museum cultural and creative products.The development of communication path is one of the important measures to improve the communication effectiveness of the museum cultural and creative products.Building a diversified communication path has become one of the key tasks to accelerate the development of cultural and creative industries.From the perspective of communication study,this paper analyzes the museum cultural and creative products based on communication path research.Terracotta Warriors Museum,as a cultural heritage site with great cultural characteristics as well as cultural relics,has been included in the pilot units of our country's key cultural and creative products development in2016.This paper selects the Museum of Terracotta Warriors and Horse's cultural and creative products as the research subject,trying to find the strengths of cultural creativity through the analysis and classification of various communication paths.It also summaries the main communication activities.The museum excavates the strength of cultural innovation according to the cultural relics.This series of activities not only brings new opportunities,but also effectively support the inheritance of traditional culture.This paper defines and integrates a variety of concepts related to the communication path and creative products through literature review,which provides the theoretical basis for the following research.Through field trip and literature review,the existing communication paths of Museum of Terracotta Warriors and Horses are clearly divided.Under those communication paths,the communication content and characteristics of cultural and creative products are comprehensively analyzed.What's more,it summarizes the problem of insufficient use of its communication path and presents corresponding optimization strategies.In practice,it also makes a breakthrough in this problem,which can provide several new ideas for the communication of cultural and creative products in the Museum of Terracotta Warriors and Horses.