| As a kind of advanced concept based on development,the media is a kind of operation mode that integrates the advantages of broadcasting,television and internet.It is a kind of specific behavior that realizes resource accommodation,content compatibility and publicity and integration.The development of the program offers more possibilities and more space.In this context,the “March 3rd” special program in Guangxi has been broadcasting live over a long period of four years,realizing multiple breakthroughs in the live broadcast of live TV programs,live content and live broadcast effects,and the creative transformation of live TV programs.Innovative development has made a useful attempt and accumulated valuable experience.Although the special live broadcast program of "March 3rd" in Guangxi is only a case,it has typical value and reference value both in the traditional way of following the live TV program,and on the prominent features of relying on Internet technology and the advantages of the media.In particular,there are many highlights in terms of column positioning,content expansion,audience research,and multi-point live broadcast of sudden situation response and respect for TV broadcast rules,highlighting the characteristics of terrestrial channels,giving play to media convergence advantages,and highlighting regional cultural characteristics.Taking the special live broadcast program of "March 3" in Guangxi as an example,this paper takes the new historical orientation of socialism with Chinese characteristics as the background of the times,expounds and demonstrates the continuous live broadcast of new ideas,new methods and new mechanisms for TV programs,and explores more points.An innovative move to live on TV. |
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