Research And Practice Of Unline Promotion Planning For Entertainment Show "We Are Coming"

The modern variety show is more and more popular now,and it has become a form of entertainment in modern society.Many people like to watch variety shows to relax themselves after the intense work.It is not enough to produce a great variety show just with content support.It is also necessary to make a lot of efforts in advertisement.The main research objective of this project is the propaganda form and application in the online promotion of variety shows.The network is booming.How to make good use of the online platform to make the program publicity really well is the key to this research.This topic is mainly divided into three parts.Firstly,it analyzes several existing propaganda forms of the variety show on online platform,and the pros and cons of various propaganda methods.Then analyze the application of design language in the online promotion of variety shows,in which is mainly focus on posters and promotional films.Finally,research and analysis on how to promote a variety show through planning.I also wrote a series of planning cases for the variety show "We Coming" and designed the posters and promotional videos needed for the event.This topic hopes to promote the visual communication and planning and promotion methods on online platform of variety shows by design language and publicity planning of analyzing the domestic and international programs.