Research On The Propagation Of The Online Original Entertainment Show Based On Carnival Theory

With the rapid growth momentum as well as the smart and convenient features,the Internet industry serves as an intelligent assistant in people's work and daily life.It is highly appreciated by the public due to its various presentation forms,including audio and visual,that greatly impact the traditional way of entertainment.In the meantime,the strong introduction of the Internet has promoted the transformation of the carnival form and escalation of carnival level,giving the traditional carnival theory a new significance in the new era.Internet communication cannot be separated from the social atmosphere of carnival among the public.The content and form of dissemination all reflect the strong carnival spirit.The fierce collision of carnival theory and the Internet era have created new contents for spreading the Internet culture,which has stimulated a strong research interest for a wide variety of communities.Compared with traditional ones,the online self-produced entertainment shows have largely satisfied the tastes of contemporary audience,due to its higher level of autonomy and choice making,as well as diverse program contents,forms and multi-level awareness.The tentacles of the Internet have gradually extended to all corners of the world,providing a new carrier for the carnival wave to sweep across the globe.The variety of contents and forms of online self-produced entertainment shows matches with the diversity of cultures,and the carnival spirit of advocating freedom is also carried forward in this new form of entertainment.The improvement of living standards has intensified people's pursuit of carnival,therefore a considerable part of entertainment shows are packaged with the carnival spirit to attract the attention of the audience.As the most popular form of entertainment at the moment,online self-produced entertainment shows should have diverse and revolutionary carnival spirit,that could eventually achieve the purpose of helping the audience to liberate themselves and relax their mind and body.This thesis investigated the communication of online original entertainment sho w based on carnival theory.It focused on exploring the carnival phenomenon and exis ting problems,and finding appropriate solutions to provide constructive suggestions f or the healthy development of online original entertainment show in our country.Starting from the carnival theory perspective,this thesis discussed the existing ca rnival phenomenon,“carnivalization” induced problems and their implications.This t hesis firstly gave a brief review of the current status of the online original entertainme nt show and the development of carnival theory.Thereafter,the thesis clarified the co ncept of online original entertainment show and carnival theory,and elaborated the re asons for the rise of online original entertainment show.This thesis then analyzed the basic characteristics of the underlying “carnivalization”.By means of questionnaire su rvey and real case study,and based on the carnival theory,this paper analyzed the pro pagation characteristics of online original entertainment show from various perspectiv es.Finally,this thesis summarized the status of online original entertainment show,th e existing problems and their implications,which may provide lessons for the future d evelopment of other online original entertainment show to constrain the degree of rev elry within a certain limit.