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The Research Of The Children Publishing Of China In The Media Convergence Age

Posted on:2016-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y CuiFull Text:PDF
GTID:2308330482951217Subject:published
Abstract/Summary:PDF Full Text Request
The era of media convergence, the children’s publishing market heat, also has blurred the boundaries of the participant roles, the state in the form of diversification, industrial cooperation scope to expand and industrial chain extension of new features, the children’s publishing enterprises lack of a system of quasi to deal with these new changes, digital technology, Internet technology and cloud computing technology development put forward new requirements to the children’s publishing enterprises. In this paper, based on audience management, content management, state design, marketing and brand building five level aims at publishing, marketing, child psychology and media economics theories and methods of financial media era of children’s publishing enterprises how to deal with the analysis and research. By using the methods of literature analysis, typical case analysis and interdisciplinary research methods try to define related concepts, media convergence countermeasures to change the audience’s consumption model based on--establish the "one-stop service" concept, the introduction of membership, the establishment of online reading platform, Readers Club line set up; definition--hierarchical design, design principles of interaction design experience, design, multi sensory experience design, multi function integrated design; finishing way of content management-- the use of cloud computing technology planning topics, suitable for the development of multi channel multi terminal content, innovative topics, to avoid the homogenization of content, a fish to eat, the integration of content resources, establish database; summarize the experience marketing and precision, integrated marketing practices-- online provide probation, line the establishment of reading experience, Organize theme activities, participate in interactive experience marketing, and use SEO search advantages and cookie technology precision marketing, distribution channels, marketing, integrated channels, exchange links, to create a brand, to develop a brand editor, develop derivatives. Through summarizing and analyzing the countermeasures to the children’s publishing enterprises, the Countermeasures of the countermeasures are provided to provide a reference for the theory and practice.
Keywords/Search Tags:Media convergence, Children’s Publishing, Audience management, Content management, Material design, Marketing propaganda, Brand building
PDF Full Text Request
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