Research On Integrated Development Of Traditional And Digital Publishing For Electronic&Audio Press

With the rapid development of internet and information technology,Electronic&Audio publishing industry has been multistruck by new technology,new communicational state and pirated content.The disk on which the industry lives is disappearing.It is very important for Electronic&Audio press to seize the opportunity of integrated development in the fierce market competition.China State Administration of Press,Publication,Radio,Film and Television(SAPPRFT)has approved“Guidance on promoting integrated development of traditional and digital publications”,signifying new media and new ways of reading will further impact Electronic&Audio publishing industry.Only follow the trends of integration of traditional and digital publishing,can Electronic&Audio publishing industry adapt the new situation and seek new development.This paper,by using file analysis,data analysis,case study,summarizes the history,current situation and characteristics of Electronic&Audio publishing industry,analyses its problems in integrated development of traditional and digital publishing.This paper refers to Phoenix Media Publishing,Ltd.as a model to explore,and offers a practical solution to the integrated development of Electronic&Audio press.The full text is divided into five parts.First,the paper states the background and targets of this research.The development of internet technology and mobile internet has made great changes in users' concept,demands and habits.To carry out the spirit of President Xi's speech on integrated development of traditional and new media,promote the dissemination and competitiveness of the publishing industry in the Internet age,SAPPRFT has approved“Guidance on promoting integrated development of traditional and digital publications".However,the integration brings much more pressure for Electronic&Audio press,which has always been in the low end of media.Whether the Electronic&Audio press can grasp the opportunity to develop is a crucial problem.Therefore,this paper has theoretical and practical significance to the industry.Second,it summarizes the the history current situation and characteristics of Electronic&Audio press in integrated development of traditional and digital publishing.Although the industry environment has brought a great shock to the Electronic&Audio press,they still strive to survive in the face of adversity.Electronic&Audio publishing industry shows the combination of traditional and new media,possess supportive national policy and group resource,multimedia-talented group.Third,analyses the problems of Electronic&Audio press in integrated development of traditional and digital publishing.The electronic audio and video industry has the weakness of small scale,less original capability,insufficient market channel chain,less open platform,technology and business model lag behind,institutional constraint.Forth,introduces Phoenix Media Publishing,Ltd,and its efforts in its integration of content resources,distribution channels,platform construction,new technologies and business models,management mechanism.It provides reference for the practice of integrated development of traditional and digital publications.Fifth,considering all the above exposition,the paper suggests solutions for the integrated development of traditional and digital publications for Electronic&Audio press.It puts forward the necessities of renovate system and deepen form,strengthen cross-border cooperation in resource,distribution channels and capital,focus on the contents and quality,focus on technology to enrich the business model,and build high-performance team.Electronic&Audio press should seize the opportunity.This paper based on the history,current situation and characteristics of Electronic&Audio press,analyses the problems of Electronic&Audio press in the integration of traditional and digital publishing.This paper refers to Phoenix Media Publishing,Ltd.as a model to explore,offers a practical solution to the integrated development of Electronic&Audio press and hopes to explore the integrated development of traditional and digital publishing with industry colleagues.