Based On The Network Communication Of Brand Image Research

The advent of the information age for human development presents additional challenges, the invention of the computer and network technology application for people to obtain the information presented more likely. The network as the carrier of information, has become the enterprise brand image transmission is the main media, for the spread of brand image provides a new research topic. Logo, business standard font, standard color, symbol, make the enterprise image height is unified, make the enterprise visual communication make full use of resources, to achieve the best brand communication.This paper base on network media as platform of transmission, and network CI design combined, to the enterprise website image design to do a more comprehensive theory construction, on the corporate image design language to do a review, and based on this webpage animation based on the enterprise image design development trends in a prospective research. Specific to the brigade of God shares promotion network as an example, combining with the design practice to make in-depth analysis. The article is mainly divided into three parts:The first part introduces the website the connotation of brand image, is the topic of this paper lay a good theoretical foundation. Including the site CI, site of the standard font and color, network platform brand appeal.The second part mainly aims at the network brand image design and communication are analyzed, and combining with the case of the network brand image design and maintenance. The differences of brand image design and brand image design in two aspects of brand establishment and identification system design for establishing a complete theory. Network brand image design including the mind identity system, behavior identity system, visual identification system, auditory recognition, text recognition systems and so on. The brand is an enterprise image symbol, is also a brand of a company ’s success is the success of all. The network brand philosophy is emphasized by the bearing the brand value, brand to carry forward the enterprise mission and corporate brand image and recognition.The third part is the Shennongjia tourism company website case analysis, according to God’s brigade company site planning design with the design of corporate brand image related elements, echoing the first two parts of the network design of corporate brand image design elements and design methods of theoretical analysis, the theoretical and practical cases of the combination in this part of the formation of the perfect unity. In order to highlight the special demands of tourism industry, webpage color set to blue, so in the selection is not used routinely webpage background for the background of practice, but the use of white as background, the entire web page looks very concise, crisp, clear tourism culture, design elements in Shennongjia was selected as a corporate culture of the Pigeon Flower elements, undoubtedly the website design and the enterprise image is successful.In short, the enterprise image design itself is a kind of creative activity, both creative means, or creative themes, all with a strong personality. Corporate image design project and forms of diversification, individuation, the designer must know how to use advanced means for quickly, easily, accurately design a market need creative visual works.