Visual Network Design Research Under The Brand Image

Through the research, I found that in the digital age, the features of the Brand Image is systematic, consistent, unique, interactive, emotional and instant. The Internet has changed the traditional way of the construction of the Brand Image, at the same time, consumers in the past in pursuit of beauty come into the pursuit of spiritual and cultural. Therefore, the companies and designers should rethink the Brand Image Design with the features of the new era.In this paper, Brand Image as the starting point, Visual Design as the perspective, Web Design as the carrier, make a comprehensive analysis of the characteristics and the similarities and differences between the Network Brand Image Design and the Traditional Brand Image Design, and research on the Brand Image how to combine the new Network Marketing model to make a reasonable development, and the role and use of each brand elements in the Visual Identity, and how to build distinctive brand features in the Big Data and to maintain the image of unity. Through the method of literature research, user surveys, case studies and comprehensive studies, make an overview of the Network Brand Image Visual Design theory, and analysis of the development and status of the Network Brand Image. Combined with specific cases from innovative Format Design, multi-formation of Graphic Design, consider collocation of Color Design, concise Character Design, rich Multimedia Design and the Big Data in the design application and so on, study on the Network Brand Image Visual Design. Finally, through a comprehensive analysis of the design case of the“Three squirrel”and the“U ARE”, elaborate the Network Brand Image Visual Design theory in practice.The change of the terminal equipment, the different user groups, the change of the business model, and the Big Data support, are the four factors that designers need to consider. The new forms of multimedia and the Big Data support, help designers to make the brand and products better, and reflect the concept of“to consumers as the center”as well.