Research Of User Interface Design From The Perspective Of Brand Personality Aggregation

This paper is aimed at some problems about the interface design of smart phone shopping software from the perspective of brand personality aggregation in the context of the Internet era and the methods to solve the problem.The first chapter mainly focuses on the current research background of shopping software under the establishment of brand image.Brand image is no longer simply emphasizing a logo.It is a fusion of a series of unique values which define its image.The second chapter mainly discussed the current information architecture design that affects the brand personality experience logic.And user task flow in T-mall applications.The steps of the interaction required by the user are first visualized to facilitate the navigation path of the application and so on.This series of visualization processing reflects the convergence of the information architecture of the software today;the third chapter is mainly Analyze the process of interface design and visual personality that affects the brand's visual personality.The fourth chapter begins with the user experience and user behavior of T-mall mobile application to see the establishment of T-mall's corporate brand image personality and its deficiency.The conclusions reached in this paper are four points.Firstly,the shopping software should be a combination of beauty and practicality.It should be no matter what type of visual communication.It should be no matter what media is visually conveyed.These type of visual communication should be seen as the embodiment of form and the function of brand.Today's company brand not only combining beauty but also practicality.Secondly,the shopping software of each enterprise must establish a complete brand.The shopping software also distinct by its brand image in addition to highlighting its own market advantages.Stephen King first proposed an argue that the brand personality theory.He also suggested that company should give the brand a person's personality meanwhile company should achieve differentiation.Brand of every company should be different from each other.If you focus on designing brand trademarks,you will be at risk.Again,in terms of the construction about the user experience on the mobile side,everything should be prioritized by the user experience.The user's usage habits should be emphasized by different parts of interaction press-button in different way.Last but not least,brand personality should not only be reflected in visual effects,but also should be infiltrated inall aspects of shopping software.