Research On Visual Design Of APP Brand From The Perspective Of Semiotics

With the development and popularization of intelligent terminals and mobile Internet,the intensity of competition has also increased,which has brought about the abnormal heat of the App market.The different types and the effect of App into the mobile devices are becoming an unneglecting existence.Driven by such a big environment,more and more enterprises have seen App as the medium of brand communication,and have launched App based on their own products and service content in order to gain a place in the market at the fastest speed.But the brand can create the expected brand effect when the brand is not preemptive.In the process of visual design and communication,there are still some problems,such as the visual homogeneity of App and the serious branding phenomenon.The author believes that the visual design of App can bring the most intuitive feelings to the users,how to integrate the brand's own characteristics into the hot App visual design,make the App visual design strengthen the brand symbol more effectively,spread the brand idea through an effective way,avoid the visual homogeneity and the barbarous spread of the brand,in a wide variety of varieties The main direction of this paper is to stand out in the application market.Through reading related literature and case analysis,this paper interprets brand communication from the perspective of semiotics,analyses and discusses App brand communication on this basis,sums up the general principles and requirements to be followed for the creation and promotion of App brand symbols,and uses children's intelligent toothbrush brand "Mita to protect the tooth blob".App,for example,carries out the brand visual design of the App,making it more effective in spreading the brand connotation,strengthening brand personality and enhancing the value of brand symbols.