The Research On Micro Video Communication Of Social Media

In recent years, with the mobile Internet coverage levels to continue to expand, to watch the video through social media gradually become the habit of many people, even many of the traditional media also began to make inroads into the micro video field. The micro social media video as a subversive significance of communication and become a very important part in the structure of the media, and has widely penetrated into all aspects of social life, influencing and changing people's living conditions and the way of communication.The micro video is defined as the social media:long video a few seconds to a few minutes of shooting the use of intelligent electronic devices, can quickly edit or beautify and video applications for social sharing, the concept of strict definition. Social media micro video in America first appeared, followed by many domestic social media applications including Sina, micro-blog launched the "beauty", the Tencent launched the "micro" and "beauty" and so on, with the popular social software, micro video increasingly popular in the social network, has become a lot of people daily viewing content indispensable. Factors affecting social media micro video communication, mainly in the two reasons:the media memory of motivation and social motivation. Exogenous memory motivation, namely the spread of social media content from the micro video communication subject, communication channels of the inquiry Due to external causes, it is from the social media micro video communication technology, media environment and information environment changes, to explore the external causes. Internal and external due to the combination, and jointly promote the development of social media micro video.Social media micro video as a new media, has a unique mode of transmission. This paper draws lessons from the relevant communication classical several communication modes, two from the perspective of interpersonal communication and information diffusion, draw the propagation mode of social media micro video unique. Interpersonal communication mode mainly includes:chain propagation, tree propagation radioactive, communication and composite communication. The information diffusion pattern of micro video as the dissemination of information, dissemination of situations that may arise in the process of information diffusion, can be divided into:the explosive diffusion mode, midway diffusion mode, edge diffusion mode. This mode of transmission has the advantage of communication, a great one, micro video communication rich content, means of dissemination of the true nature of the communication object, multi speed, fast and convenient, has been the development and progress in social media dissemination function evolution Between; second, in social media, interaction between individuals may be in real life "Acquaintances", may be concerned about each other's "strangers", multi-level groups in mobile social networking platform realizes the polymerization, which also contributed to the transmission of video information beyond the geographical, population and the circle the limit, toward the more polar direction extension; third, social media micro video transmission of the strong timeliness, making user interactivity breaks the limitation of time and space, "new facts" and "the media presentation of facts" can almost synchronous present.The propagation effects of social media micro video reflected in all aspects. First, the behavior of users had a profound impact. Different from traditional media, users watch video is no longer in the family "public space", is no longer involved does not allow outsiders "deep personal space", but in the social network this huge "virtual space", viewing behavior is a mobile "private space", which constructs a community for users, they can not integrate into public places in real time, provides an escape and relaxing space for them. Second, social media micro video revolutionized news production the major news media, according to the needs of users, innovation of news production, using drones, smart wearable devices such as virtual reality technology to a new high, news services. The new audience Three, social media micro video can bring huge economic benefits, it by means of video, creating a a new marketing mode, marketing scene, namely in the social media formation in a community, put on the demand for different communities micro video ads and video content creative, plot, creating a scene, translational marketing tool for the community dividend. In short, micro video in commercial society. It not only commercial appeal with the perfect fit, and can make use of the positive factors of the commercial activities continue to plan their own, with the improvement of the degree of culture industry, micro video and commercial forces will more closely.