The Research On Cultural Value Orientation And Construction Of Network-made Variety Show

In the context of "Internet+",some independently operated video websites began to create their own variety shows with their own accumulated advantages.These programs have brought a rich audio-visual feast to the audience.Compared with the traditional TV variety,the network variety is more popular with the public because of its more "fun and humor" and "easy to understand" artistic characteristics.As a kind of cultural property of audiovisual programs,network variety is determined to have a natural advantage in the dissemination of values,and plays an important role in inheriting historical culture and promoting the spirit of the times.However,some network comprehensive programs are aimed at attracting audiences,using stimulating factors such as kitsch,pornography and violence to capture the eyeballs and produce a content that is out of value,which seriously restricts their own sustainable development.Therefore,how to obtain the economic benefits of the entertainment mass while gaining the praise of the public opinion and constructing the cultural value orientation in line with the mainstream of the society has become the most important problem facing the net comprehensive stage.This article takes this as a starting point,analyzes the current situation of China's network variety show from the perspective of cultural value,and analyzes the dilemma of network variety show in fulfilling media responsibility,maintaining the economic benefits of the program and spreading the correct cultural value orientation.And it can be concluded that China's online self-made variety show should be transformed from four aspects in constructing the correct cultural value guide:First,from the creator's perspective,we must optimize our own value judgments,and adhere to the grasp of the mainstream cultural value system in the creative process to enhance our business quality.Second,from the market perspective,the market must face up to the relationship between economic value and social value,correctly treat the marketization process of the network variety,and avoid the trap of playing volume.Third,from the perspective of the audience,the audience should actively enhance their resistance to the entertainment products in the media resources,cultivate their own critical awareness of online literature and art,and enhance their aesthetic taste.Fourth,from the perspective of the system,in the current environment of relatively loose policy and management of Internet video content,it is necessary to improve laws and regulations,and to innovate management mechanisms to promote cultural awareness of the industry.