On The Construction And Influence Of The Social Networking Scene

With the development and progress of times,technology and perception,a new typesocial scene developed by new media appears——social network scene. It leads to a sharptwist presented by traditional social scene. Moreover it affects the people living in thescene. The one-to-many exchange of information mode inside the scene formed by tradi-tional media is being decomposed,the appearance of internet makes people issue infor-mation on their own for the first time,the alteration of audiences status brings about a se-ries of behavior changes. From web1.0to web2.0, internet experiences portal era,searching era till present social networks. Email,as a rudiment of social networks,plays animportant role from then to now. However,peer-to-peer information exchange can't satisfythe need of audiences, many-to-many mode is the main stream at present. Thus, socialmedia ensues. Social media is an online medium based on internet, which provides somefunctions such as releasing information, interaction etc. for audiences. Numerous dis-closed data shows,social network scene beneath the social media has already integratedinto our of lives,people get more and more reliable on the social network. With the pers-pective of media scene,this paper discloses the construction process of the social networkscene built by social media,and according to above,it tries to burrow the influence onsocial scene when it comes to a new scenes and the alteration of audiences behaviors undernew scenes.