The Equirement Of Media Using, Scene Analysis, And Media Dependency: A Research On The Usage Of We-chat Of The Elders In Beijing

As the develop of the the process of population aging in China,we pay more attention to the group of elderly people.At the same time,we find that there are more elders begin to use We-chat,which expand with a rapid speed.Elderly people using We-chat help them keep pace with younger group,and it's good for them to get more spiritual support.Considering all above,this thesis adopting the quantitative method,choosing the elders who use We-chat and aged over 60 in Beijing as the research object,try to get further understanding about how they get to use We-chat,how they use We-chat,and the influence since they use We-chat.This thesis is divided into five parts.The first part is the introduction,in this part,this thesis raise the question,and discuss about the literature review,the theory evidence,and meaning of this research.The second part discuss about the research design,referring the method of research,the hypothesis and the design of the questionnaire.The third part is the description of the research result,including the result and the analysis of the questionnaire,based on the theory of theory of diffusion of innovation and the theory of the uses and gratification.The fourth part is the further discussion of the whole research,from the perspective of the requirement of media using,scene analysis,and media dependency.The fifth part is the summary of the whole thesis,including the restatement of the conclusion,the reflection of the research and the suggestions about elderly people using We-chat.