| In recent years,new media technology is in the ascendant.Intelligent media,as an extension of new media,has had a subversive impact on the whole journalism industry.This situation is examined from the law of news communication,which is in line with the development needs of the user-centered era.The term "user" came into being in the new media represented by the Internet,aiming at expressing the characteristics of equality and interaction between the two sides of teaching.In journalism and communication,the user is the terminal of media reception and the "display" that maps the performance and effect of media,so it is very important to study from the user level.At the same time,intelligent interaction technology has shown itself in the field of journalism,which promotes the emergence of new elements-scenes besides content,social interaction and channels.Therefore,this paper studies the impact of intelligent media on users from the perspective of news scenarios,summarizes the dynamic factors of intelligent media influencing users,and discusses the impact of intelligent media on users from both positive and negative aspects.The positive impact is expounded from three aspects:life experience,news practice and self-worth.The negative effects are expounded from three aspects:unbalanced contact between user media and non-media,abnormal presentation of news information and ethical issues of news.At last,it puts forward how to adapt the users in the news scene to the new changes brought by the intelligent media.Targeted suggestions are put forward from the two main directions of non-media users and users themselves.The former includes guaranteeing users'intellectual media application norms in law,creating healthy and benign news scene content economically,and improving users' media literacy in education,for the user ontology,we should restrict the use of media habits and methods,and actively participate in and monitor the content of intelligent media and news scene. |
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