The New Evolution Of The Media Image Of "Made In China" In The Mainstream Media In The United States

2008-2018 is a historic decade.Under the influence of the US subprime mortgage crisis,international trade has shown a state of weakness,and the world economy has also fallen into a continuing downturn.In this process,China has increased foreign trade and investment,and this period has become an opportunity for China's economic development.The technological content of"Made in China"products has gradually increased,and the influence of "Made in China"on the world economic structure has become more apparent.Although"Made in China"is an economic concept,for its highly representative in the process of economic globalization,the concept of "Made in China"is often associated with China's national image through the international spread."Made in China"is gradually being used as a symbol of communication,and its media image is often associated with product image and national image.This paper uses content analysis to conduct research and analyzes the distinctive features of the"Made in China"image from the US media(represented by The New York Times and The Wall Street Journal)in 2008-2018,combining framework theory,agenda setting theory and national image theory.At the same time,it refers to the relevant research of scholars in the past and discusses the evolution of the"Made in China" media image in the mainstream media in the United States from 1979 to 2018.The study found that the media image of "Made in China" in the mainstream media in the United States from 2008 to 2018 has the following characteristics:First,the"Made in China"media image is richer and is no longer confined to the material products produced in China;the media image of'Made in China" is still negative in the past 10 years,but the frequency of negative image appears to be a downward trend;the image of"Made in China" generally shows a more positive trend.Compared with the 30 years before 2008,the media image of"Made in China"in the mainstream media in the United States presents four major evolutionary trends:First,from the focus of the "Made in China" media image,relative to product safety,the state Safety has gradually received greater attention.Second,from the perspective of"Made in China",there has been a shift from inferior products to high-end products.Third,the direction of"Made in China"has changed from political correctness to economic priority;From the news frame of"Made in China" in the mainstream media in the United States,cooperation is more important in the new era.This evolution is not only the result of real factors,but also affects the public's perception and evaluation of"Made in China".On the one hand,this study clearly depicts the evolution of the media image of"Made in China" in the mainstream media in the United States from 1979 to 2018.On the other hand,provides theoretical references and possible practical suggestions for the government and enterprises in shaping the image of China and“Made in China".