The Research On Content Resource Of Integrated News APP

In recent years,with the rapid development of mobile Internet technology and the rise of mobile intelligent terminals,the news industry has reborn.A number of new media,with information aggregation and personalized recommendation as the core technology,such as Toutiao,Yidian News and Daily Express,whose technologies are more interactive and personalized.They are generally defined as the aggregator news APP.Taking 'the rectification of Toutiao's content review' as an example,the paper analyzes the source and organization,the content review,the content recommendation,the core technology features and the focus of the dispute,as well as the service concept and service characteristics of Toutiao.Combining the dispute of the service concept and industry of the Toutiao's,the paper will provide constructive suggestions the aggregator news APP which is in the midst of a pain transformation.The content source of Toutiao mainly has two business modules: graphics-texts content and short video,which includes UGC content production(Toutiao number)and PGC content aggregation by cooperating with copyright owners.Besides,the development of robot writing makes the writing machine become the main source of financial,sports and weather news.Because of the troubles in the content review,for a while,Toutiao become the industry hot spot.In order to cope with the gradually standardized network publishing supervision,a large number of content auditors are recruited on the basis of the original "content aggregation--content organization--content distribution".And the traditional content review is conbined to the algorithm review,forming a new business chain with "content aggregation--content organization--content audit--content distribution".In the two main business(graphics-texts and video),Toutiao adopts the combination of "algorithm review + manual review" to review content.The algorithm is the core of the whole business chain of the aggregate news APP.The paper analyzes the content resources recommendation logic,the principle of the algorithm of the aggregate news APP,and expounds and predicts the dimension of data collection,the way of data utilization and the future development direction of the algorithm from the view of technique.Taking Toutiao as the representative comment on the core content recommendation by the algorithm from the content production,algorithm distribution,content innovation.From the three angles above,the paper expounds the problems existing in the content resources of aggregator news APP,puts forward some suggestions,and analyzes the problems in the Toutiao number model.