An Empirical Study On The Transmission Mechanism Of Rumor In The Layered Environment Of WeChat

The widespread use of WeChat has two effects.On the one hand,it can promote the decentralized Internet users to hold together and separated,and forming different circle groups for information dissemination and emotional communication and other interactive behavior.On the other hand,its inherent relationship can find the source of the rumors,and also imply that the authenticity and reliability of rumors.Because of that,the collapsing force of the rumors has been greatly enhanced.It is a serious threat to the people's normal life,the credibility of government and the image of social groups and enterprises.In order to explore the relationship between the layer structure of WeChat and the spread of rumors,this paper recalls 473 valid questionnaires.And then draws the relevant conclusions after handling and analysis the data.First,the current layer of WeChat appears strong society relations,the small social network scale and strong closed features.The second is that in the strong social relations,the more frequent interaction of the layer of WeChat,the greater the emotional strength,the deeper the degree of mutual assistance.So rumors spread faster and to be in the lengthways direction to restore the truth.At the same time,the social fund in the layer of WeChat also has an important impact on the spread of rumors,that is,the more the embedded resources,the rumor spread faster.Third,the important influence of spreading the rumors is mainly the social fund in the layer of WeChat.The rumors spread significantly faster if the more social fund put into it.In addition,the intension and speed of spread the rumors are influenced by the type and expression ways of rumors.The spreading speed and intension of social safety rumors is higher to the healthy living rumors.In addition,the education background,income and other population variables factors are negatively correlated with the speed of the rumors.This indicating that the users with higher education and income do not want to spread the network rumors.Therefore,in order to effectively control the spread of rumors in the WeChat,we need to put forward the corresponding measures for the influencing factors of the rumors themselves,the social relations and the social capital of the layer of WeChat.