The Spreadand Managementof Rumors In Social Media Environment

Rumors exist from ancient times to present,especially now.With the deep development of the Internet era,more and more information dissemination channels appear.particularly,the rise of online social media,making the public access to external information,share the views of others and express their views easily.Network rumors With the Internet platform,using features of network like efficient,convenient and anonymous,can quickly spread throughout the Internet space in all corners.It has become a social "common disease." When we face all kinds of rumors on the network,everyone will be affected.And in face of network rumors,there are mostly two sides – victims and promoters.Through the help of a large social media platform,rumormonger with different purposes will make it easier to spread rumors.Once the destructive network rumors appear online,they will spread through the various social media under the Internet environment to the entire network world,and thus influence the crowd of the real world.Network rumors are mostly based on major events in society or something about their own interests.When major events or emergencies appear without real facts,some people for some purpose to make and spread network rumors widely through the social media platform.With social media platform's characteristics of rapid spread,wide range and lagging management.Some network rumors can cause the anxiety of the whole network society,and worse,some of the terrible network rumors spread from netizens to non-users.It has a bad influence on people's normal production and life in the real society,causing turmoil and anxiety.Microblog through the attention mechanism to obtain and share real-time information,WeChat defines itself as "a kind of lifstyle." social media like Microblog and WeChat highly copy the real-world social communication to virtual social networking,in order to promote network communication,to a large extent has gone beyond the scope of instant messaging tools.They are as a "private system " of the network of social software that already have the social platform properties.Therefore,in order to deeply analyze and study the network rumors,In this paper,the author chooses two representative social media---Microblog and We Chat to study their media characteristics,analyze their contents.The purpuse is to recognize and understand network rumors roundly.Aims to explain why network rumors prevail under the social media environment,and make some effective advice and suggestions to deal with rumors of the network.