Research On Precision Marketing Of OPPO Mobile Phone Under Big Data Background

Since entering the new century,the data has permeated the global industry market and business field,has become a very important production factor.From 2012 to the present,more and more people are beginning to understand and understand the term "Big Data",and the information provided by the big data age,based on data analysis,is increasingly showing its strengths in business as OPPO to traditional intuitive and empirical business decisions.In particular,the fact that large data are not random samples but not all data is particularly important in a competitive market.The huge data represent a huge amount of information,so how to identify the most critical elements in the information becomes the main basis for companies to develop new products,take advantage of the commodity market and win the future actively.In this big data background,it is of great significance to study the marketing strategy of the electronics industry under the market economy.In this paper,the precision marketing of OPPO brand mobile phone under the background of large data is studied and analyzed.In STP analysis,the customer market segmentation,target market selection and market positioning of OPPO mobile phone sales were clarified.At the same time,the advantages and disadvantages of OPPO,as well as the external OPPO and threats,are identified in SWOT analysis.Based on the high data background,OPPO phone can increase the customer's confidence and satisfaction,form a good supply and demand relationship between enterprises and consumers,establish their own brand effect in the competitive market.This article is divided into seven parts.The first part is the introduction part,which briefly describes the background of the study and the purpose and significance of the study,and focuses on the purpose and significance of the study in the context of big data.The second part elaborates the related concepts of precision marketing and the big data theory related to this article,which lays a good theoretical foundation for the research of mobile phone marketing strategy of OPPO company.The third part firstly introduces the brief situation of OPPO company and its mobile phone,then analyzes the existing marketing problems of OPPO mobile phone,secondly analyzes the current situation of online and offline marketing of OPPO mobile phone,and conducts a questionnaire survey on the existing problems of microblog and wechat marketing in new media marketing,draws a conclusion from the survey results,and finally explains the existing problems in customer segmentation.The fourth part uses SWOT analysis method to analyze the marketing environment of OPPO mobile phones from the outside and inside,and then through STP analysis to understand the market segmentation,market selection and market positioning of OPPO mobile phones.The fifth part is the implementation of OPPO mobile phone precise marketing strategy,and it is the specific opinions and suggestions put forward for the third part of the problem.The sixth part is to analyze the accurate marketing countermeasures of OPPO mobile phone under the background of big data,including the channel and process of accurate marketing.From the change of marketing philosophy to the optimization design of existing marketing strategies and the innovation of seeking the accurate marketing model,this paper puts forward its own understanding and suggestions,hoping to have some guiding significance for OPPO's mobile phone marketing.The seventh part is the research conclusions and shortcomings,summarizes the above six parts of research results and explains the shortcomings existing in the research,so as to make this article more rigorous.