Research On The New Media Marketing Strategy Of Xiaomi Mobile Phone

With the rapid development of the Internet and the maturation of high and new technology,the new media is more and more popular in our life,and because it's different from the traditional media,the new media marketing strategy reflects a strong advantage in the fierce market competition.Xiaomi mobile phone use new media marketing,achievements are brilliant,but there are still deficiencies.Based on the background the of Internet,this paper studies the new media marketing strategy of Xiaomi mobile phone,which is divided into five aspects.The first part is an introduction to the background of new media marketing,research significance,research ideas and innovation;the second part is the new media,new media marketing and related theories;the third part is the macro and micro analysis of Xiaomi mobile phone,The fourth part deeply analyzes the marketing strategy of Xiaomi mobile phone,including word of mouth,interactive marketing,hot topic marketing and precision marketing in the new media marketing.The fifth part points out the problems existing in Xiaomi's new media marketing strategy according to the reality,and puts forward the solution.The sixth part is about the new media development trend and new media marketing innovation point.Through the research on the new media marketing strategy of Xiaomi mobile phone,on the basis of analyzing its current marketing strategy and existing problems,it puts forward some constructive suggestions on the new media marketing strategy of Xiaomi mobile phone in the future,so that Xiaomi mobile phone can be inspiredfrom this,and at the same time it provides some theoretical supplements for the new media marketing strategy of the internet era.