Research On Marketing Strategy Of Oppo Mobile Phone In Laos

Laos and China are neighbors.With the development of globalization,Laos' social economy develops rapidly,especially in tourism and electronic information industry.Before 2010,Laos had less than 10% mobile phone coverage,but Laos basically entered the era of national smart phones,especially the utilization rate of smart phones of young Lao people reached 80%.Therefore,there is a great development space for the smartphone market in Laos.More and more foreign mobile phone brands enter the Lao market.According to the data,80% of the smartphones used by Lao people are from foreign brands.Although the mobile phone market in Laos is more competitive,but limited by hardware facilities such as infrastructure,the signal stability of Laos mobile phone network is relatively stable.Besides Vientiane,Luang Prabang and Basse,other cities can use 4G network,other cities generally use3 G network,and Laos has relatively expensive communication costs.OPPO mobile phones have been in Laos market for more than ten years.Through reasonable deployment strategy,OPPO has made excellent achievements in the development of Laos market.This study mainly uses literature research method,data survey method,macro environment analysis and SWOT analysis to study the marketing of OPPO mobile phone in Laos.Through the research,the problems affecting the development of OPPO mobile phone are summarized.The existing problems in the development of OPPO mobile phone are summarized from the aspects of demographic variables,products,prices,channels and promotion The problems are pointed out and the corresponding countermeasures are put forward.