Research On Marketing Communication Advantage Of OPPO Mobile Phone

This paper discusses the advantages of OPPO mobile marketing communication from four aspects: the research design,the research conclusion of the current situation of OPPO mobile marketing communication,the research conclusion of the advantages of OPPO mobile marketing communication and the inspiration of OPPO mobile marketing communication.The first part is the overall grasp of the research,introducing the research objectives and problems,and the contents of the literature survey on the advantages of OPPO mobile marketing communication.The second part mainly introduces the status quo of OPPO mobile marketing communication research conclusions.Including the overall domestic market environment and OPPO and competitive mainstream mobile phone brand marketing communication status.At present,there are five mobile phone brands in the market with fierce competition.With the continuous development of "we media" platforms,major mobile phone platforms have built their official websites into independent e-commerce platforms one after another.At the same time,offline marketing communication has not been relaxed.The third part is the conclusion of the research on the advantages of OPPO mobile marketing communication.In terms of audience,the positioning of OPPO is accurate and conforms to the "focus" theory.In terms of spreading the theme,"flash charging" and "taking photos" are deeply rooted in people's mind,and how to "position theory";Choose the landmark building in the communication channel,the attention rate is high;At the same time,it also has a weibo novel topic manufacturing and communication team.The fourth part is OPPO mobile marketing communication inspiration.In terms of marketing communication content,according to the principle of "ROI",mobile phones of weak brands should be powerful in spreading content;communicating goals and themes needs to be more precise.In terms of marketing communication channels,mobile phones of weak brands should be good at making use of weibo platform to create "event" activities and targeted to broaden the channels of marketing communication.In terms of communication mode,it is necessary to make connections with the audience and carry out joint online and offline communication near landmark buildings.Based on OPPO mobile phones,this paper focuses on the marketing communication of domestic smart phone market,proposes suggestions on the marketing communication of mobile phones in a weak position,and expects the mobile phone market to develop vigorously in China.