Entertainment Marketing Research On OPPO And VIVO Mobile Phones

In recent years,the competition in the smartphone market has become increasingly fierce.OPPO and VIVO mobile phone rely on the "entertainment marketing" strategy successfully occupying the leading position in this context.This paper makes a comprehensive analysis and explanation of the entertainment marketing strategies used by OPPO and VIVO mobile phones by the method of case study,and on this basis extracts their common characteristics,summarizes the existing problems and makes a preliminary analysis of the possible future development direction.I hope this paper can provide reference for other domestic and foreign enterprises.