Based On The Herd Effect Network Public Opinion Views Aggregation Model Study

With the rapid development and popularization of the Internet,online life as an integral part of people's daily life not only facilitates people's access to information,but also facilitates the exchange of information between Internet users.Network society is a kind of special virtual space,which is an extension of the real society in this virtual space.Because of its low barriers to entry,ease of use,and high freedom of posting and openness,the Internet has greatly increased the number of Internet users.On the network platform,more and more people are willing to express their opinions,emotions and attitudes,and the network has thus promoted the development of public opinion.Internet public opinion is a public opinion about different opinions on hot topics or events on the Internet.It is a new form of reflecting public opinions and another main site for understanding the will of the people.In recent years,the influence of Internet public opinion on people's life order and social stability has been increasing.Some major Internet public opinion incidents have affected the real society and people's lives,making people realize that online public opinion plays an important role in the development of the real society.The government and other relevant departments are paying more and more attention to the management of online public opinion.if the Internet public opinion is handled improperly,and the situation will continue to deteriorate and induce bad feelings of the people,causing irrational behaviors of the masses,thus threatening the stability of the society.In this context,if you want to correctly guide the Internet public opinion and make the Internet public opinion develop in an active and healthy direction,you need to have a profound grasp of the law of public opinion transmission and the factors that affect the dissemination of public opinion.Network public opinion is a complex system evolution process.because of its discrete and parallel characteristics,cellular automata make it suitable for simulating the complex behavior of the system.Its modeling method conforms to the formation law and research methods of complex systems.Its unique characteristics are suitable for researching online public opinion.Therefore,this paper combines the characteristics and laws of the dissemination and evolution of the Internet public opinion,and uses the methods of cellular automata and computer simulations to simulate the evolution of opinion under the herding effect,and to construct the three states of the public opinion under the influence of aggregation and conformity effects.The model was simulated and analyzed.The research work and innovation in this paper are as follows:(1)The collation of the public opinion theory was analyzed,and the current situation and advantages and disadvantages of the Internet public opinion research were analyzed.According to the complexity of the research of the network public opinion transmission mechanism,the cellular automata simulation model was used.The related theories of cellular automata are introduced,and the advantages and disadvantages of the discrete and continuous viewpoint dynamic models are analyzed,which provides a theoretical basis for later modeling.(2)Taking into account the existence of the hedonic effect in the actual social networks,the change of the individual's psychological characteristics in the public has a huge impact on the development of public opinion.It proposes a lyrical view aggregation model that considers the herding effect,improves the description of the Internet public opinion transmission,and aims at the herding effect.Under the interaction of the Internet public opinions,a corresponding model was established and the results were analyzed.(3)According to the results of the research on the aggregation of Internet public opinion under the collusion effect,combined with the related theories of Internet public opinion governance,aiming at the problems existing in the current Internet public opinion guidance,this paper proposes the guiding strategies for the Internet public opinion subject.