The Development Research Of Social Reading Products Basing On We-media Community

Nowadays,oday,with highly developed Internet technology,information technology has brought about innovative changes in people's lives.For example,traditional reading methods,reading contents,and reading habits have undergone tremendous changes.People used to read paper works,and now people mainly Reading through mobile phones,tablets,computers,etc.,changes in reading media have led to changes in reading habits.The emergence of a large amount of user-generated content on the Internet has gradually brought reader-centric socialized reading.The emergence of socialized reading is a direct influence of technological change on reading methods.Therefore,the thinking and exploration of reading and its transformation in the age of digital communication are the seeds of this thesis.At present,socialized social reading is mainly divided into two types.The first type is socialized reading products that have content aggregating functions and personalized recommendation functions,such as news headlines such as today's headlines,NetEase cloud reading,and Tencent news;The second type of socialized reading is self-media reading represented by WeChat public number.WeChat public number reading creates self-media reading community.Because of the social attributes of WeChat,it can easily realize the sharing and forwarding of reading content.And comments.By incorporating social elements into reading,you can provide customers with interesting,in-depth reading articles.This paper explores the role of the media community in the development and promotion of socialized reading by studying the characteristics of the vertical WeChat public channel “Wu Xiaobo Channel” in terms of content and marketing strategies,and exploring the possibility of creating deep reading for the vertical WeChat public number.It provides valuable inspiration for the promotion of practical social reading.