A Study On Media Fusion In Taiwan In The New Media Age

This paper studies the media integration in Taiwan in the new media era.Taking Dongsheng and public TV stations as examples,this paper studies the information age,media in order to expand the influence of communication,achieve communication effectiveness,the integration of micro-technology,meso-media,Macro-supervision and management of the media system,as well as a clear type of large media.Focusing on the influence of the progress of science and technology on the media technology,this paper explores the current situation of the media industry in Taiwan in the new period,and realizes the effective combination of the network media and the traditional media.This paper consists of the following parts:The first chapter is the introduction.It clarifies the significance of the research and the current situation of the research.By expounding the current situation of media integration in the information age at home and abroad,it further clarifies the media form integration of cross-industry,cross-regional M & A media groups.Pay attention to the integration of media form,function,means and so on,realize the process of dynamic change of media fusion.The second chapter clarifies the necessity of the media integration and development in the new media era,and discusses the audience's demand for the increase of the amount of information in the new period of consumption and life changes from the characteristics of the times of the development of news communication.In order to meet the needs of daily life for all kinds of information,the times pay attention to the timeliness of information,the variety of information content,from the perspective of the needs of the audience analysis of the inevitability of media integration,the audience's own role transformation,the increase of the number of audiences,The constant improvement of the audience's cognitive level requires the media to merge and develop psychologically.In the Internet era,the advancement of information technology means and the direction of diversified market demand more professional service from the media.The emergence of intelligent terminal equipment provides multiple channels for people to receive information.There is a general division between formation and development,and the analysis of complex political,economic and cultural factors in different periods.The third chapter combs the new media era media integration development of each dimension,combined with media integration pay attention to horizontal interweaving,enhance the intensity of integration,strengthen the urgency of integration time;clarify the vertical integration of their own evolution,from the promotion of integration.Strengthen the diversity,improve the adaptability to realize the continuous evolution of the integration of each dimension,discuss the relationship evolution of the horizontal integration dimension,that is,from the initial conflict to the acceptance of the media integration,and then to the use of media convergence to develop the commercial product promotion and promotion.Until now the effective integration of the various media.The fourth chapter explores the way to promote the integration and development of media industry in the new media age,mainly taking Dongsen station and public television station as examples,mainly taking the joint system for each session to realize the integration of resources by leaps and bounds,and to develop Dongsentai media;through the building of brand,To improve brand influence and promote brand alliance innovation to open the trading channel,with the help of building a data sharing platform,to achieve resource sharing to enhance the integration of media industry,to ensure its development towards a strong road.