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Investigation On The Survival Status Of Taking Sohu's New Media Department Workers

Posted on:2019-11-23Degree:MasterType:Thesis
Country:ChinaCandidate:X L FanFull Text:PDF
GTID:2428330566971692Subject:Master of Journalism and Communication
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In the era of science and technology,the world is in the midst of the mutual promotion of informationization and economic globalization.The Internet has been integrated into all aspects of social life,profoundly changing people's ways of thinking and behavior,and at the same time changing social production methods.This influence on people has become more and more extensive.With the rapid development of China's Internet industry,the emergence and development of “new media” such as the Internet,virtual communities,Weibo,and WeChat,a number of new media practitioners have emerged.These new media practitioners have gradually developed into new ones.The powerful social forces represent the rise of a new social class.The new media practitioners at the forefront of the era are both the product of this wave of Internet technology and the wave of this wave.They have not only formed a new era of the Internet age.The employment groups also have a tremendous impact on the economy,culture,society,moral cultivation,and people's daily lives in the new era.Specifically,the research on the survival status of new media practitioners is divided into the following sections:The first part explores the birth and growth of this group from the angle of development from the perspective of the employees of the new media department of Sohu.At the same time,from the point of view of the industry group characteristics of the new media practitioners,try to make a Conceptual combing and definition,summarizing its characteristics,and distinguishing it from traditional media practitioner concepts such as news reporters.In the second part,based on in-depth interviews,the current situation of the employees in the new media department of Sohu Corporation began to be investigated,focusing on investigating the basic conditions ofthe employees of Sohu's new media department,the media professionalism of Sohu's new media practitioners,and the role of group characteristics.It elaborates on the aspects and discusses the function of opinion leaders and the role of public opinion in new media practitioners from the perspective of communication science.The third part analyzes and studies the problems faced by the survivors of the new media department of Sohu Corporation and proposes countermeasures.It analyzes the causes of the problems and combines the development trends of the new online media era to sum up the experiences of the careers of the new media practitioners.Finally proposes a solution.This part mainly starts with the drawbacks facing the development of the industry and the construction of employees themselves,and gives suggestions from the angle of the country's guidance and governance,the angle of the industry system,and the improvement of individual capabilities.At the same time,it will explore the prospects and direction for the future development of new media practitioners and give a holistic vision,hoping to promote the development of practitioners and the healthy development of new media.(existing issue,then there is this)This article mainly elaborates on the concept of Sohu's employees in the new media department,and analyzes the basic survival situation and problems faced by the new media practitioners at the current stage,and provides a relatively clear research idea for this group.The role and value in the entire Internet eco-environment are more clear,which will contribute to the research and development of related topics in the future.(The purpose is not clear)(how new media departments attract talents and how to innovate and submit ideas).
Keywords/Search Tags:New media practitioners, living status, social class, communication mechanism, opinion leaders
PDF Full Text Request
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