A Study On The Online Media Power Of Weibo Opinion Leaders Perspective Social Network Analysis

With the development of new media technology and application, the network society is rising. In recent years,the phenomenon that the opinion leaders in hot issues found voice and change the whole event process and outcome gradually aroused the concern of the people. Opinion leader in helping the vulnerable groups, to expose the social dark side, science popularization plays a positive role, but there are also many web publishing false news, false advertising, expanding social contradictions and slanting political scandal. It exposed many problems and shortcomings.Based on March 18, 2016 in ShanDong province food and drug administration case analysis of the exposure vaccine event, adopts the method of social network analysis and interpretation of the microblogging opinion leaders of the network media power is how, how to interact, how a real impact, made in-depth analysis and its characteristics. Research has found that social capital is the intrinsic basis of the formation of the network media power, time of appropriate intervention and master and detailed information are the important condition of network media power form; The depth of the interaction between the different players make up the network media power generation source; the role of the network relationship, position, have how much resources determines the strength contrast pattern; network media power promote the market, government and social redistribution of power and delivery, and promoted the rise of citizen power;general characteristics of the media power network media rights, but under the new media era, interactive and initiative of the main new features, instability and dependent. At the same time, this article also puts forward the setting network behavior standards, build diverse network media ecological, social, and many other specifications real-name network media power.