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Research On Fission Communication Path Of Social Media Information

Posted on:2020-12-01Degree:MasterType:Thesis
Country:ChinaCandidate:F N XianFull Text:PDF
GTID:2428330578450861Subject:Journalism
Abstract/Summary:PDF Full Text Request
As an important derivative of Internet technology,social media has changed the traditional way of real-world communication.It brought the audience in the information communication terminal into the process of retransmission,and realized the hierarchical communication of information from the source node.In this extended process of communication,the audience is divided into two types,one is a large number of ordinary network audience,they are the main users of social media,and they are the group that information publishers most want to fight for,in the process of information fission,The general audience is an important part of the early stage;Another type is the more authoritative opinion leader in the group,who is a small part of the audience,but because of Its powerful social influence and network circle will further aggravate the speed of information fission and play an important role in the development of information blowout.At the same time,due to the influence of Internet users and the environment,the content and communication order of this kind of fission information will change in the process of dissemination,and the information in the corridor will lose its original flavor in the "acquaintance social".Not only is it not conducive to the dissemination of real information,but more seriously,through fission and sharing,individual information accumulates continuously,and finally forms negative network public opinion,even rises to become the social public opinion which endangers the reality.There are six parts in the main body of the article.The introduction mainly introduces the research background,research status,research purpose and significance,and explains the basis of the selected topic of the article.The second part is the basic concept,which makes a single-part analysis of the argument "Research on the fission Communication path of Social Media Information",and categorize and describe social media and its users,and to sort out the quotation of information fission to provide conceptual support for the next analysis and demonstration of the article.The third part describes the theoretical and practical conditions of information fission from the aspects of "soft" and "hard" pieces,that is,social media platform and audience psychology.The fourth part mainly analyzes the process of information fission in detail,and describes the process of information production and information dissemination,especially the detailedand systematic analysis of the early,middle and later stages of information fission,so that the audience can understand the steps of information level dissemination and the different characteristics of each period.The fifth part analyzes the positive and negative effects of social media information fission.The sixth part is the strategy and prospect analysis for the problem of information fission.It is part of the perfect development of social media information fission and communication.In general,the paper covers the theoretical and case studies of regulatory prospects from the introduction of concepts to the analysis of the communication process,to the interpretation of the results,and finally to the regulatory outlook.It provides a reference for the mass system to understand the information fission process intuitively.
Keywords/Search Tags:Social Media, Network fission propagation, Internet audience, Opinion leaders
PDF Full Text Request
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