New Carrier Of Construction And Dissemination Of City Image

Urban image is the concrete perception,overall impression and comprehensive evaluation of the city's internal and external public's objective reality.After the city's correct image positioning and the comprehensive and meticulous shaping of each element,the final image-molding link is the dissemination and diffusion of urban images.In a sense,the success of shaping the city image depends to a large extent on the social effects of urban image transmission.The dissemination of the city image needs a variety of ways,and TV media still occupy the mainstream media status with its high penetration rate.In this era,Shijiazhuang TV Station launched a large-scale high-end talk show called“Interview” in the special occasion of the 70 th anniversary of the liberation of Shijiazhuang.The program centered on the city of Shijiazhuang.Most of the guests went out from Shijiazhuang or The pride of all walks of life related to Shijiazhuang shows Shijiazhuang's development in every aspect of the city.This program saw the importance of “urban people”in spreading the image of the city.It combined “urban people” with the city's image and demonstrated the personality and charisma of the city from the commonness of many cities.The purpose was to improve the image and reputation of Shijiazhuang City.Serve economic and social development in Shijiazhuang.Can this type of interviewing TV program change and enhance the urban image of local cities nationwide?From the perspective of the combination of theory and practice,this paper has collected a large amount of materials,conducted content analysis and questionnaire surveys,and conducted in-depth investigation and analysis of Shijiazhuang TV station's “Date of Visiting Age” program as a case study to collect the questionnaire survey.The data and some of the online text materials are data foundations.The method of linking theory with practice is used to demonstrate the importance of interviewing television programs in the dissemination of urban images.The lack of programs in the dissemination of Shijiazhuang's image has been discovered.Inquiring about the program,and finally summarizing and thinking about the program,hoping to provide reference value for the other interview programs in thedissemination of the city image,and also helpful to the benign development of the TV talk show in the future.