| With the development of science,technology and new media,traditional media have become more and more strongly impacted.The issuance business can no longer be used as the main business,and transformation and development have become an inevitable choice.The WeChat public account is fast,spreads widely,and has a wide range of influence.The characteristics of various forms of presentation are becoming an important way for the transformation of traditional media."Southern Rural News",as a long-standing agricultural newspaper for many years,has always insisted on providing the industry with the most authoritative information and the most comprehensive and quality services.The WeChat public number is more deeply integrated with agriculture while deepening the subdivision of various agro-industry sectors and creating a comprehensive agricultural service provider with unique value.This article uses text analysis,in-depth interviews,statistical analysis and other methods to focus on analyzing the operations of several representative WeChat public number matrices operated by “Southern Rural News”,in terms of fusion theory,integration layout,integration mechanism,and issues.In aspects such as improvement,it comprehensively analyzed its dissemination subject,dissemination content,distribution rules,marketing promotion,etc.,and summarized its integration with the agricultural industry.Through the analysis,we also discovered that the WeChat public number matrix needs to be improved in the process of embedding in the agriculture,rural areas,and agriculture,such as the problems in the operation of the WeChat public number,and the need for support for the integration of agricultural media with the development of the three rural industries.The lack of stickiness of the employees and the lack of technology lead to the integration of industrial resources and the lack of use of the resources.And puts forward measures to improve other agricultural-related media. |
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