Experience And Thinking Of Country-level Integration Media Participating In Rural Revitalization

Since the 19th national congress of the communist party of China(CPC),rural revitalization has been an important strategic plan for rural work.The general requirements are to achieve prosperous industries,ecological livability,civilized local customs,effective governance and a prosperous life.To some extent,the construction of county-level media can promote the development of rural vitalization,which is conducive to giving play to the social functions of media such as public opinion guidance,publicity and reporting,and consensus building in rural vitalization.The experience of county-level media participation in rural revitalization is worth exploring and the existing problems are also worth analyzing.This paper takes "changxing in the palm","sub-appropriate release","yumen city rong media center",three county-level rong media WeChat public number as the research object,using the content analysis method to analyze their participation in the rural revitalization of the experience,shortcomings and optimization pathFirstly,the paper analyzes the structure and function of WeChat public number from the characteristics of the main body of communication,the column setting and the function positioning.It is found that the communication subject has high credibility and strong professionalism.The column setting is flexible and diverse,and the service is strong.The features of functional positioning are mainly manifested in public opinion publicity,local information release,guidance and service of the masses and rural revitalization.Then,the author studies the experience of county-level media's participation in rural vitalization from three aspects:content distribution characteristics,content push mechanism and text production characteristics.It is found that the content distribution affects the cognitive thinking of the audience.On the content push mechanism,the media contact habit of the audience is cultivated,which is mainly reflected in the fixed frequency and various forms of content push.In terms of the characteristics of text production,the readers' interest in reading is mainly reflected in the clever title production,flexible narrative mechanism,concise language,customization and prominent program.Finally,the paper analyzes the county financial media WeChat,public participation in rural revitalization of delivering content production:all kinds of don't content the imbalance of scattered content delivery time,and supervision by public opinion does not reach the designated position,message reply not in time,original content is insufficient,and aiming at these deficiencies,proposed the balanced report content,optimizing the content delivery,attaches great importance to the supervision by public opinion,perfect feedback mechanism,the innovation spread content optimization path.