The Dilemma For Media Against Consumerism

Advertisment is considered by media as its lifeblood because of not only it’s economical laws but also the inevitable outcome of the relations between media and social economy. So, the hobby to ads is not a ethic problem but a economic one which is caused by overproduction and inadequate consumption.Therefore, the essential problem is not to confine ads, but to explore a diversified business pattern and to mitigate the contradiction between production and consumption.