| Since the1950s, with the developing of the Western Economies, there appears a lot ofstudy and discussions about consumer society and consumerism. The researchers started fromthe contents of the social and economics; they conduct analysis of the consumer societythrough different point of views. Consumerism as a cultural phenomenon of globalization hada range of effects on our economic society. It is a necessary consideration to create theChinese Mass Media culture of consumerism. Nowadays, the network communication playsan irreplaceable role in Mass media of this information society. Its characteristic oftransmission is affected by the culture of consumerism. Regarding the clear target ofdemographic groups by women’s website (channel), it’s exceptionally presents the culture ofconsumerism.In this research paper, author combines the theory and text as the principle, using thecontent analysis, quantitative analysis and text analysis as the research methods. Authorselects three women’s channel as the samples of this research paper, which are Sina, Soho andNetease, they are the most representative websites in China; and analyze the tendencies ofconsumerism displayed in these three women’s channels on homepage interface expressionsand text content choices.Firstly, this study paper investigates the background factors behind the trend ofconsumption express on these women’s websites (channels). It has detailed discussions onsocial exchanging, women consumer psychology and network communication, andconsumerism establishment. After that, author statistics and examines the channel, pictureselection, ad performance and layout set by the interface of the homepages, further analyzedthe consumerism appeared by the title setting and text content selection in women’s channel.Basis on above, this paper analyzes how the women’s websites constructed the consumptiontext from three aspects, which are built of consumption symbols, set up consumptionconceptions, and establish the consumption text about image of women. At the end of thisresearch, author reflects on consumption tendencies, indicated by the women’s website (channels), from two aspects of social responsibility and spiritual cultural. As a consequence,few suggestions raised from the problems found, to advance the future development ofwomen’s websites (channels). |
